Sunday, October 18, 2015

Sunday, October 4, 2015

Introduction to Co-op Advertising

Organize a Co-op Advertising Business
If you want to start a business with a relatively low startup cost, then co-op advertising is the business for you.  This article will be your tool to setting up your own co-op advertising business.  You will find information on recruiting, marketing, press releases, e-zines, and other tools that can be used.  Many small businesses are looking for a low budget way to market their products, services, and maximize their advertising budget.  Organizing a co-op advertising business is a way for you to network and also work from home or small rented business space. 
It is possible to build large groups using the co-op advertising concept and you can be successful.  Take tips from this article and try some of our steps or create your own.  The tools listed will help you if you use them consistently.  A business is work and it will not always be easy but it is rewarding.  You will need to approach this with the idea that you are going to be an entrepreneurs and successful.  There are three main beginning steps that include knowing what is co-op advertising, benefits of co-op advertising, and platform to advertise. 
What is co-op advertising?  Co-op advertising is the art of combining funding resources to pay for advertising that an individual budget could not afford.  Advertising is an important part of any business, and without advertising a business will not become known or popular.  As the co-op owner, you have the responsibility to consult with co-op members and use the advertising fees in appropriate ways for all members.  Large co-ops can be created with the right marketing and advertising.  For instance, you may take out a magazine add that advertises the websites of all members or other pertinent contact information.
Benefits or co-op advertising.  There are two big benefits of co-op advertising and they are spreading risk and happy members.  Co-op advertising allows you to spread risk by doing advertising as a team so that no individual will be at the mercy of one bad advertising campaign.  You lose your advertising input if your ad copy is bad and does not generate new prospects.  For example, if you spend $40 on a bad ad you individually suffer the loss on one bad ad.  However, if you increase your advertising budget with other co-op members, the risk is spread over several ads or one big successful ad.  Your upside potential increases and you lower individual overall risk.  You have several brains thinking and not just one.
Platform to advertise.  You will need a platform to advertise and to market your co-op advertising business.  A website with a blog, press kit,contact form, information page, and locked page are helpful.  You need a website to build your clientele and to explain in detail your advertising and marketing efforts.  A blog will help you keep member’s up to date on advertising and marketing efforts and can build your clientele through your website contact page.  You can be writing blogs to website that has member’s links, articles to ezines, and writing articles for press releases.  A locked page can be the page where paying member’s visit for feedback and to post new ideas, and to collect the advertising cost.
If you want to start a business with a relatively low startup cost, then co-op advertising is the business for you.  This article introduced you to some beginning tools to setting up your own co-op advertising business.  These are only beginning tools but all tools are discussed in more detail in a series of articles that will be available on the website and blog. 
Desiree Sims


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