Saturday, August 23, 2008

Use Knowledge To Increase Web Marketing

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Use Knowledge To Increase Web Marketing

Plug In Profits Online Co-op

One of the favorite marketing methods being used today is article marketing, allowing business owners to be perceived as an expert in their field while they help internet search engines find their site. In order to be successful on the internet a business needs visitors and one method of gaining visitors is being found in search engine results. Search engines have basic criteria about the position of a website based on certain factors, one of which is the popularity of the site.

How the search engines determine a site's popularity is somewhat of a secret, but one method that is talked about by search engine owners is determined by not only how many people visit the site, but how many other, related sites sponsor links to the site. The operative word here is relative and sites that relate to the site, linking to it are considered relative and give the site an extra vote in its popularity.

To take advantage, some business owners write articles about their business. Whether it is about the specific items they carry or about how they conduct business and then freely share their articles with others. Since publishers of ezines are constantly prowling the internet for information they can publish on their sites for free, if the author of an article operates a business to which the article's information pertains, they must be an expert, or at least be knowledgeable about the topic, and they publish the article.

The secret, so to speak, is that in order to use the article for free, information about the author must be included with the article and this usually contains a hot link to the author's website. The person conducting the web search can find an informative article pertaining to their interests leading them to the ezine, which receives a boost in visitor count. The author of the article gets a link back to their site from the ezine publisher as well as the potential for the visitor to click on the link and head over to their site and become a customer.

With this scenario, everyone seems to come out a winner. However, there are certain rules to follow when writing these articles that will first of all, attract ezine publishers to want to use them, lead readers to believe the author knows what they are talking about. They also need to be seen by the search engines as being informative and not simply another method of spamming the search engines by using key words over and over again.

Many ezine publishers actually read the articles before they publish them since they are providing a benefit to their readers. If the articles are more about simply drawing the attention of search engines they will not make the cut. There are a few publishers who simply use a search for the keyword and publish articles containing that word without reading the materials. This puts off their readers as well as the search engines and usually goes nowhere. Information sells, and quality article information can sell a site to the search engines.

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Desiree Richardson

Sunday, August 17, 2008

Home Business vs. Scam

Home Business vs. Scam
Rich and Rich Home Opportunities

There is a lot of confusion for people getting into the work at home world about the difference between a legitimate home business and a scam. It is not surprising that people are thinking about it because work at home scams can be very damaging. Many people have spent a lot of money, wasted a lot of time and invested a lot into these scams that, in the end, result in no money earned.

The main point of confusion comes with the top work at home tip. Almost anywhere a person goes to inquire about working at home they will see the number one tip – Never pay to work at home. This is a great piece of advice, but when it comes to a home business it is not completely true.

There is a fine line between paying for a scam and paying for an opportunity. Many scammers have even caught on and have changed the way they do things to make themselves look legitimate, which causes even more problems. It used to be that if you received a product or sales kit for the investment that you could assume it is legitimate. Many times with a scam they will send something that they claim is a sales kit, so it makes it hard to see the difference between a scam and something real.

So how does a person keep themselves away from a scam when they want to get into a home business? All it takes is a little knowledge about keeping yourself safe. The following are two great tips that can help anyone avoid a scam and find a legitimate home business.

- Always check out the business. The Better Business Bureau is a nice start, but a person can not always get all the information. A search online with the company’s name and the word scam will turn up better results. When people get scammed they are quick to tell the world and there will be signs all over the internet to tell if a company is a scam. Additionally, if nobody has heard of the company or there is nothing that comes up online about them then that is also a good sign they are not legitimate.
- Know what the investment is for. A person should know exactly what they are getting for their investment. It should be something that is valuable and well worth the investment. For example, a person would not pay $100 as an investment for 5 brochures. That doesn’t make sense and is a sign of a scam.

These may seem like simple things to do, but they are one way to ensure that a company is real and not a scam. Just by doing these two simple things a person can really dodge a problem. They are simple things to do and they will not take much time. Usually scammers keep trying the same old game over and over. People will make sure that others are alerted so they can avoid the problems. That is one of the great things about home business and the online business environment – everyone looks out for everyone else.

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Rich and Rich Home Opportunities

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Sunday, August 10, 2008

Building Relationships And Trust To Grow Your Business

Hopefully you are building your network on a daily
basis. Establish Relationships and start building
trust. You will not be able to market yourself
effectively without relationships.
Social Networking

Building Relationships And Trust To Grow Your Business
Copyright © Desiree Richardson

In regard to making money on the Internet, there are no quick ways to get rich.
You cannot sign up for a program, place affiliate links, ads, and expect that money
will start pouring in. You have to put time and effort into establishing yourself
as trustworthy and also build a relationship.

Much of my time has been spent in the military. We learn pretty quickly
that we have to build trust and relationships. When you are placed in
charge of a mission that could be dangerous, you want people to
believe in what you can do. You want them to feel comfortable
talking to you, so you build relationships.

I have found that in my online business that I also have to build
relationships. I choose to do this by being an active participant
in social networks. I have built a network on MySpace, Yuwie,
Facebook, forums, Squidoo, and other social networks. I learn
from everyone else, much the way I do in the military. I get better
each day because the people around me are getting better each

I enjoy starting groups and submitting articles to forum discussions.
It helps me to stay motivated and it allows me to pass on knowledge
that I have learned. In fact, one of the techniques that works best for me
is writing articles like this one and getting them published on other
people's websites using article syndication tools and software
found online.

I have found that articles help me to be able to build relationships
on the social networks, because I am participating. I think it's
more respected for someone to teach something and contribute.
With an article, I can do that and I can always place a link to my
websites and programs.

It's this understanding that can separate you and make you unique. If
you are willing to practice the fundamentals of your business
faithfully and consistently, you will be destined to succeed on a
high level. Nothing is easy and you can't succeed without relationships
with other people. The trust you build will help you be more successful
at obtaining success in your business.

Think about this carefully and become committed to building a
network where you are proactive and participate. YOUR commitment to
to establishing relationships will help you grow your network.
Do this and you can be on the road to be rich in integrity, relationships,
and your business will grow.

About the Author:
Desiree Richardson, of Rich and Rich Home Opportunities has helped people
on several social networks to advertise their businesses. She works to network
and get people working together to promote their business.

Subscribe to our Home Business Tips Newsletter for FREE today ($147.00 value!) and get proven home business tips and tricks delivered to your inbox instantly. Enter your first name and email address in the form located on


Desiree Richardson

P.S. Get your free Dotcomology book at


Enjoy your courtesy copy of the Beaut-e-News e-newsletter  that will be sent to your customers who have a valid e-mail address on file with you and have opted to receive e-mail from you.

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